21-Day Revenue Leak Diagnostic · US Lead Gen & Sales-Led SaaSHi, I'm Thiago Castro —

I find where revenue leaks between the click and the close.

If you spend $10K+/month acquiring leads but cannot see where revenue is being lost, I inspect the full journey — from message and paid media to tracking, CRM, sales follow-up, and reporting — then show you what to fix first.

Book a free fit call →

FIT CALL IS FREE · DIAGNOSTIC IS $3,500 · DELIVERED IN 21 DAYS

10+

Years in growth

235+

Locations operated

+40%

From one tracking fix

Systems I've operated inside

ZollegeRebagHomeBuddyWorkForce InstituteGrow Enrollments

WHERE I LOOK FOR LEAKS

Seven places revenue gets lost between ad spend and closed revenue.

Most teams inspect each area separately. I follow the same lead across the entire system — because the most expensive problems usually live between owners, tools, and reports.

Message & market

Whether the promise matches the buyer, the ad, the page, and the sales conversation.

Paid media

Where budget, targeting, creative, and conversion signals are feeding the wrong outcomes.

Tracking & attribution

Whether GA4, GTM, UTMs, and the CRM tell the same story about what produces revenue.

Landing pages

Where speed, mobile experience, message match, forms, or weak proof waste paid clicks.

CRM & lead response

How routing, speed-to-lead, follow-up cadence, and data hygiene affect conversion.

Sales & post-sale

Where qualification, discovery, proposal follow-up, onboarding, or retention break down.

Reporting & ROI

Whether leadership can connect spend to leads, sales, revenue, CAC, and channel return.

FIELD PROOF · US EDUCATION · 235+ LOCATIONS

"Google isn't working." The system was lying about it.

As Marketing Director for a US multi-location education company, I inherited a "failing" Google Ads channel. The audit found the real story: the CRM was logging Google leads as organic and direct traffic.

One attribution fix. No new budget, no new agency, no new campaigns — attributed Google performance jumped more than 40%, and budget finally flowed to the channel that was actually producing.

LEAK #01 · ATTRIBUTION"GOOGLE ISN'T WORKING"

+40%

ATTRIBUTED GOOGLE ADS PERFORMANCE
AFTER A SINGLE TRACKING FIX

THE STARTING POINT · PAID PRODUCT

The 21-Day Revenue Leak Diagnostic

A forensic deep dive across every point between your ad spend and closed revenue. I inspect 86 potential leak points, verify each finding with evidence, estimate what confirmed problems are costing you, and show you what to fix first.

$3,500ONE-TIME ENGAGEMENTDelivered in 21 days

86inspection points

7revenue-system areas

21days from complete access

100%read-only access

WHAT YOU RECEIVE

Executive summary written for leadership
Complete Leak Map ranked by monthly impact
Evidence and conservative math behind every leak
Quick-win and structural fix options
"What's working — don't touch it" analysis
Prioritized 30 / 60 / 90-day fix roadmap
Final report walkthrough with your team

THE ANSWER YOU LEAVE WITH

Where is revenue disappearing, what is each leak costing us, and what should we fix first?

You also see what is already working, so your team does not accidentally damage the parts of the system that should be protected.

THE 21-DAY PROCESS

The clock begins after every required read-only access is working.

DAY 0

Access and kickoff.

I verify access, confirm the scope, and start the clock.

DAYS 1–18

Forensic investigation.

I run 86 checks, test the journey, and reconcile your data sources.

DAYS 19–21

Leak Map and roadmap.

I document the evidence, impact, fixes, and implementation order.

DELIVERY

Walkthrough and decision.

You keep everything and choose who implements the plan.

FIND-IT-OR-FREE GUARANTEE

If the conservative estimated monthly impact of the confirmed leaks does not exceed the $3,500 fee, you do not pay.

Book a fit call for the Diagnostic →The fit call is free. The Diagnostic is a paid engagement.

WHY PEOPLE CHOOSE ME

One senior operator. No gaps between strategy and execution.

Direct senior accessNo handoffsOne accountable owner

/01

You work directly with the senior operator.

I stay close to the data, the decisions, and the execution. If specialists are needed, I manage them so you are not coordinating another fragmented team.

/02

The whole customer journey has one owner.

Ads, tracking, landing pages, CRM, and follow-up are treated as one revenue system. Problems cannot hide between departments or vendors.

/03

Recommendations turn into action.

I connect strategy to day-to-day execution, set priorities, document decisions, and keep the work moving without you chasing for the next step.

THE OPERATOR BEHIND THE DIAGNOSTIC

I've spent more than 10 years working across paid media, tracking, landing pages, CRM systems, and sales follow-up — including leading marketing across a US education system with 235+ locations.

"My job isn't to protect an opinion. It's to show you where revenue leaks, what the evidence says, and what should happen next."

— OPERATING PRINCIPLE Nº 1

WHAT LEADERS SAY · LINKEDIN RECOMMENDATIONS

Trusted to think beyond the marketing dashboard.

These recommendations speak to how I lead, collaborate, and connect marketing decisions to the wider business.

“Thiago is one of the most thoughtful and collaborative leaders I've worked with. He never viewed marketing in a silo — he genuinely cared about the business, the customer experience, and helping every team succeed.”

Regina PruettSales & Revenue Executive · Former colleague

“Working alongside Thiago was a rewarding experience. He brought an unmatched passion for digital marketing — his strategic thinking and creativity contributed to our overall success.”

Preston KwokTerritory Growth · Brand Activation Across Hawaii

“Thiago demonstrated a deep understanding of the industry and the ability to create innovative marketing campaigns that drove results. His exceptional communication enabled collaborative work across the entire organization.”

Maritsa Andre, MBAOperations Leader · Growth Through Strategy & People

AFTER THE DIAGNOSTIC · OPTIONAL

The report is yours. Implementation is your choice.

Use your own team, give the roadmap to another partner, or continue with me. You have three clear paths; two include my help.

PATH 01

Use your own team.

The report, evidence, and roadmap are yours. No additional engagement is required.

PATH 02 · APPLICATION

90-Day Growth Partnership

I lead the highest-impact fixes, work with your team, and finish, extend, or transition ownership at day 90.

PATH 03 · ONGOING

Fractional CMO

I provide ongoing strategy, priorities, team direction, vendor coordination, and day-to-day marketing leadership.

BEFORE YOU BOOK

Questions founders usually ask.

You should know what the first step involves before you commit time to a call.

Is the fit call free — and what does the Diagnostic cost?

Yes. The fit call is free. The 21-Day Revenue Leak Diagnostic is a paid, one-time $3,500 engagement. The call determines whether the Diagnostic is the right product for your situation.

When does the 21-day timeline start?

The clock starts after all required read-only access is working, not when the agreement is signed. Most clients complete the access checklist in under an hour.

What access do you need?

Typically read-only access to your ad platforms, analytics, landing pages, and CRM, plus short conversations with the people responsible for marketing and sales follow-up. I confirm the exact list before the work begins.

What do I receive at the end?

You receive an executive summary, complete Leak Map, evidence and impact estimates for every confirmed leak, fix options, a list of what is already working, and a prioritized 30 / 60 / 90-day roadmap. We review everything on a delivery call.

How does the Find-It-Or-Free guarantee work?

If the conservative estimated monthly impact of the confirmed leaks does not exceed the $3,500 diagnostic fee, you do not pay. Every estimate includes the evidence, calculation, and assumptions used.

Can my team implement the roadmap without you?

Yes. The Diagnostic is a standalone product and the roadmap is yours. You can implement it internally, give it to another partner, or apply to work with me.